On Demand
October 2, 2024
1-2 PM GMT
Content as a Competitive Advantage in Sales
Learn how to create and share resonant content that helps your sales team drive more revenue.
4 Experts
45 min
Next Level Content for Sales Teams
Better Content = More Deals
We know SaaS sales teams are suffering and deals are more competitive than ever*:
- Win rates are down 18%
- Sales cycles are 16% longer
- Deal values are down 21%
- 69% of sales rep missed quota!
- *Data from Ebsta's 2024 B2B Sales Benchmarks Report
The answer? You need to differentiate your approach from everyone else!
- Build trust, credibility and awareness with continuously relevant content across channels
- Ensure sales and marketing are working together and not in silos
- Find efficiencies so your team can focus on the highest value activities
Real Experts
In this highly actionable webinar, we've got real experts who've mastered the approach to using content to drive revenue growth.
The Content Advantage
What we'll cover
Over 45 minutes, we'll answer your submitted questions, and cover:
How to approach content creation that speaks your prospect's language and drives massive engagement
The secrets to using AI, automation hacks and smart processes for a super efficient content machine
The key the sales-marketing alignment so that content works for every team
Maximising the impact of your content across multiple channels, from LinkedIn to cold outreach
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Your Next Campaign, Amplified
Support your team with powerful AI ABM customized to your needs
- Integrates into your workflow
- Deep account research and intelligence
- Compelling content and messaging