On Demand
April 17, 2024
1-2 PM BST
How to Connect with Buyers in 2024
Missed the live session? Watch on-demand to learn strategies for connecting with buyers in 2024, from creating better ICPs to engaging prospects across the sales cycle.




4 Experts
45 min

Buyer Engagement
The biggest challenge for revenue teams
"Only 6% [of GTM Teams] believe that their messages communicate unique insights on how they solve the customer's problems" This is the latest findings from Insight Revenue's 'State of Revenue' research report. In this webinar we'll explore how to:
- Create ICPs that can be used as a north star for team focus
- Earn awareness and cut through the competitive noise in your markets
- Generate unique insights at scale, to help you connect with buyers across the sales cycle
Real Experts
In this highly actionable webinar, we've got real experts who've mastered the approach to successful Discovery.
Schedule
Tips for Engaging Prospects
Over 45 minutes, we'll answer your submitted questions, and cover:
'Right sizing' the criteria you use to create and evaluate Ideal Customer Profiles in your business
How AI can be utilised to scale the creation of relevant content for all your prospect interactions
Tactics for winning attention, from connecting with executive decision makers, to raising your rep's profiles and leveraging communities
The application of messaging frameworks to differentiate your value proposition in the deal cycle

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