On Demand
June 4, 2025
1-1:45 PM BST
State of Revenue 2025: Closing the Buying and Selling Gap
Harness data from 300+ revenue leaders across 72 organizations to pinpoint and close engagement gaps.
3 Experts
45 min
Bridging the buyer–seller disconnect
The Strategic Path to Building Trust with Buyrs
Why this matters
- Revenue teams and buyers diverge on key priorities, eroding alignment across the buying journey
- There is a clear, evidenced skills gap in the sales force between basic qualification and value-add discovery
- The buyer-seller misalignment and skills gap is creating a major gap in revenue growth
The solution
- Assess effectiveness across trust, value, and prioritization to uncover hidden engagement gaps.
- Apply buyer-seller insights from AI, diagnostic surveys and live interviews to realign strategies and investments.
- Upskill modern sellers to have more consultative, less rigid conversations that help them really understand a prospect's strategic challenges
Re-energise Your Revenue Growth
What we'll cover
Over 45 minutes, we'll answer your submitted questions, and cover:
Key buyer-seller engagement gap findings and their impact on revenue
The nine revenue activity categories model and how to allocate investments effectively
Comparative analysis of trust, value, and prioritization perspectives from both buyers and sellers
A step-by-step framework for benchmarking effectiveness and closing engagement gaps
Where to utilise AI for increased effectiveness in building buyer-seller relationship
Live Q&A with the report authors
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